"With so much anticipation for Cake Mania's sequel, we really needed to come out full force with the launch and create the strongest coverage for it of any game we've ever released. VOXUS took the reigns and went above and beyond our expectations. They created the kind of buzz companies like ours dream of."
Daniel Bernstein
Founder and CEO
Sandlot Games
[Approach]
Despite what some agencies might like you to think, PR is not rocket science. Just ask any journalist – we have. It takes equal parts creativity, hard work and meticulous follow-through to rise above the noise. But at the end of the day, PR is simply about establishing a clear message, correctly positioning the offering and communicating the benefits. In other words, telling the right audience the specific advantages in the simplest possible terms.
Unfortunately, many PR programs are designed to make as much noise as possible in the hope that some will be noticed. That’s fine if you’ve got a huge budget and lots of time. But for our clients, a rifle shot approach is much more effective.
At VOXUS, we’ve spent years honing our PR approach and establishing a set of client/agency principles that ensure every objective is met on our accounts. Just as importantly, we work to bring in the outside voice – from customers, partners, industry pundits and others – needed to give credibility. And then… we measure the program to gauge our success, and yours.
Despite what some agencies might like you to think, PR is not rocket science. Just ask any journalist – we have. It takes equal parts creativity, hard work and meticulous follow-through to rise above the noise. But at the end of the day, PR is simply about establishing a clear message, correctly positioning the offering and communicating the benefits. In other words, telling the right audience the specific advantages in the simplest possible terms.
Unfortunately, many PR programs are designed to make as much noise as possible in the hope that some will be noticed. That’s fine if you’ve got a huge budget and lots of time. But for our clients, a rifle shot approach is much more effective.
At VOXUS, we’ve spent years honing our PR approach and establishing a set of client/agency principles that ensure every objective is met on our accounts. Just as importantly, we work to bring in the outside voice – from customers, partners, industry pundits and others – needed to give credibility. And then… we measure the program to gauge our success, and yours.
Not rocket science. Then again, we have lots of spiffy
charts and diagrams to show you how it all works. Just
check out our work. Better yet, give us a call.