A recent study finds that when it comes to embracing new technology like blogging and social networking, the country's top CEOs have significant room to improve.

According to the study from UberCEO, an online publication focused on CEOs, only 19 of Fortune 100 CEOs had a Facebook profile, 13 had a LinkedIn page, two had Twitter accounts and get this NONE HAD A BLOG. But those top-line results may not be reflective of what's really going on with UberCEO reporting that the Twitter feeds of Warren Buffett, CEO of Berkshire Hathaway, and Alan Lafley, CEO of Proctor & Gamble, have not posted anything of significance since being set up.



UberCEO says CEOs being social media slackers leaves the door open them appearing disconnected, especially with a growing number of people using tools like Twitter and blogs. Writes UberCEO's Sharon Barclay:

We're not suggesting that every CEO should participate in every aspect of social media. That's a decision each CEO needs to make as part of an overall company marketing strategy. But we are recommending that every CEO examines their online image and reputation.

UberCEO goes on to speculate that the reasons CEOs aren't using social media is because of fear, lack of knowledge and time constraints.

Although a daunting task both in time and resources, utilizing these avenues to connect with current customers, potential customers, business partners and the public at large seems like a no-brainer especially for CEOs whose corporations still have a stockpile of resources to support such activities (i.e. cash and employees). Are CEOs above such forms of communication?

-posted by Andrew

Tags: facebook, twitter, linkedin