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News | July 10, 2024
Creating a Strong Voice in a Crowded Market
It’s no secret that the tech industry is highly competitive. Every technology breakthrough leads to a flood of new players and established companies trying to catch the wave. With that comes similar messaging, marketing, and PR efforts amongst companies trying to, ironically, differentiate themselves in…
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News | September 13, 2024
Managing a Negative Article
This article originally appeared in PR News. The “one article” crisis. For all the emphasis on bigger crisis situations (a la CrowdStrike), a more common issue companies face – and need to know how to handle – is the prospect of a one-off negative article.…
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News | October 22, 2024
Ghosted on Your Media Pitch? Here’s How PR Pros Handle the Silence
As Halloween approaches, what better topic to dive into than pitch ghosting? Nothing stings more than getting that initial engagement from a media contact, followed by silence and unresponsiveness. It usually goes like this. You’ve sent a really engaging and interesting story pitch. They read…
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