Case Study: PowerLattice
Bringing The Industry’s First Power Delivery Chiplet Company, PowerLattice, Out of Stealth
Combining product innovation, funding news, and industry validation to break through the AI noise and secure massive coverage
Campaign Results
1
Tier 1 Tech Exclusive
95+
Unique Articles
7
Analyst Briefings
The Challenge
PowerLattice was launching from stealth with breakthrough power delivery chiplet technology and a $25 million Series A, but lacked market awareness in an AI landscape dominated by established semiconductor companies. The challenge was to quickly build credibility with investors, customers and industry influencers while simplifying a highly technical story for broader business audiences.
Voxus developed a two-pronged communications strategy combining embargoed media outreach with a targeted analyst engagement program. Media outreach focused on securing a Tier 1 exclusive with TechCrunch and briefing influential technology, semiconductor and local business reporters ahead of launch.
National and trade coverage established PowerLattice as an emerging innovator addressing one of the biggest constraints facing AI infrastructure; local business coverage helped to tell the company’s regional growth and innovation story. Together, the media and analyst programs positioned PowerLattice as an important new company tackling AI’s growing power and efficiency challenges.
Highlights
First-run tier-1 exclusive with TechCrunch.
98 unique articles across business, technology, semiconductor and local media including IEEE Spectrum, Portland Business Journal, GeekWire, The Oregonian and more.
7 briefings with leading analyst firms including Forrester, Futurum Group and SemiAnalysis.
PowerLattice is a semiconductor startup developing chiplet-based power delivery technology for AI and high-performance computing. By moving power conversion closer to the processor, its architecture improves efficiency, reduces energy loss and enables next-generation AI systems to scale more effectively.
Featured In
A variety of coverage across technology, semiconductor, national and local business press.