Case Study: Snowcap Compute
Snowcap Compute Launches to Power the Next Era of AI
Out of stealth with $23 million in funding led by Playground Global
Campaign Results
50+
Articles
700M+
Estimated Reach
Tier 1
Coverage
The Challenge
Voxus worked quickly with the Snowcap and Playground Global team to help message, media train and drive press coverage for overall PR success.
For this 45-day PR project, Voxus secured business press and tech media coverage for the company launch of Snowcap Compute. With its disruptive new superconducting compute platform, Snowcap promises to deliver dramatic improvements in processing power, energy efficiency and data center density for AI and HPC workloads over traditional semiconductors. Coming out of stealth with $23 million in seed funding led by renowned Silicon Valley deep-tech VC firm Playground Global, with former Intel CEO Pat Gelsinger, joining their board, Snowcap had a compelling story to tell.
Highlights
- Secured a tier-1 business press exclusive with Reuters.
- Landed 50+ original articles across technology, business and financial outlets, including Axios Pro Rata, EENews Europe, Fortune, HPCwire, SiliconANGLE, The Information, DataCenterDynamics, Unite.AI and more.
- Conducted launch pre-briefings with top microprocessor analysts and influencers including Creative Strategies, More than Moore, Moor Insights and SemiAnalysis.
Snowcap Compute is pioneering a new frontier in compute: superconducting technology that delivers orders-of-magnitude efficiency over semiconductors—using standard fabs and proven cryogenic systems. Founded by Silicon Valley veterans and world-class physicists, Snowcap’s platform marks the first time superconducting is commercially competitive.