Case Study: Cornelis

Turning Three Major News Moments Into One Breakout Launch for Cornelis

Voxus turned a major funding round, new networking architecture and strategic industry collaboration into a coordinated launch that expanded Cornelis’ position in the AI infrastructure market.

Campaign Results

30+

Earned Articles

10+

Top-Tier Tech/Business Outlets

75M+

Estimated Reach

The Challenge

Following the successful launch of its CN5000 networking platform, Cornelis was preparing for an even bigger strategic moment. At AI Infra Summit 2026, the company planned to unveil its Active Compute Fabric, announce its expansion into scale-up networking, disclose $205 million in new funding, and highlight a growing collaboration with Qualcomm Technologies. The challenge was to bring those elements together into a clear story that demonstrated Cornelis was not simply launching another networking technology, but expanding its role in the rapidly evolving AI infrastructure market.

Voxus worked with Cornelis to build the announcement around a broader industry narrative: as AI systems grow increasingly complex and expensive, the network needs to do more than simply move data. Active Compute Fabric introduced Cornelis' vision for programmable compute across scale-up and scale-out networking, while the funding and Qualcomm collaboration provided important validation of the company's ability to pursue that vision.

Rather than treating AI Infra Summit simply as the venue for the announcement, Voxus used the event as an anchor for a coordinated media campaign. The team conducted targeted and advanced outreach, with briefings across business, technology, semiconductor and AI infrastructure media, giving reporters the opportunity to understand both the technical architecture and the larger competitive story before the news became public.

The campaign generated more than 30 pieces of original coverage across some of the industry's most influential publications, including TechCrunch, Forbes, The Register, Network World, CRN, SDxCentral, SiliconANGLE, HPCwire, and the Philadelphia Business Journal. The announcement also appeared in leading financial and investor newsletters including Axios Pro Rata, Fortune Term Sheet and WSJ Pro Private Equity. Several outlets framed the news within the much larger competitive battle over AI infrastructure and NVIDIA's dominant networking position, helping elevate Cornelis beyond its traditional HPC roots and into the broader conversation around the future of AI networking.

Business Wire distribution extended the reach further, generating 331 online postings with a potential audience of 14.9 million readers, along with nearly 5,800 release views.

Highlights

Generated 30+ pieces of original earned coverage across business, technology, AI infrastructure, semiconductor and financial media.
Secured prominent coverage in TechCrunch, Forbes, The Register, Network World, CRN, SDxCentral, SiliconANGLE and HPCwire, among others.
Landed Cornelis in influential investor and financial newsletters including Axios Pro Rata, Fortune Term Sheet and WSJ Pro Private Equity.
Used AI Infra Summit to position Cornelis' expansion into scale-up networking as part of the broader competitive shift occurring across AI infrastructure.
Business Wire distribution generated 331 online postings and a potential audience of 14.9 million readers.

Cornelis delivers high-performance, scale-out and scale-up networking solutions that accelerate AI and HPC workloads. Cornelis technology enables lossless, congestion-free networking that reduces training time, improves inference, and maximizes compute utilization. From foundation model training to complex climate modeling and real-time analytics, Cornelis solutions power the most demanding workloads across commercial, academic, government, and cloud environments. With a focus on performance, scalability, and efficiency, Cornelis helps organizations achieve faster insights and greater return on infrastructure investments.