Do you work from home or access the corporate network while away from the office? If the answer is yes, you could be putting your entire company at risk. That’s where WatchGuard’s Firebox T10 comes in. To help combat the growing threat of cybercriminals targeting small office and home office (SOHO) users, WatchGuard developed the Firebox T10, an enterprise-class gateway security specifically designed for SOHO environments.
Images of RED (WatchGuard’s iconic lion) and the infographic played a key role in engagement for this campaign. For example, on Twitter, we did an A/B test with one tweet that had the infographic image and one without. The difference was huge. The tweet with the infographic image received 5.76% engagement, compared to 0.82% engagement.
So what were the final results? 4,563 link clicks and 12,548 total engagements (likes, shares, comments)—the highest engagement on a social media campaign to date for WatchGuard.
Read the full case study here.