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News | September 21, 2021
Podcasting 101: Finding the Right Podcast for Your Client (and Why You Need Them More Than Ever)
If you’re like one-third of Americans, chances are you listen to podcasts regularly. According to data gathered by podcast hosting platform, Buzzsprout, 116 million Americans have listened to a podcast in the past month, and as of August 2021 there are more than 2.1 million…
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News | September 21, 2021
Podcasting 102: Pitching and Preparing Your Clients for Podcast Interviews
This is part two in our podcasting series. If you haven’t read Podcasting 101, we suggest starting there before diving into this lesson on podcast targets. Nail the pitch At this point, you should be well on your way to developing a robust list of…
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News | July 19, 2021
Case Study: Building Thought Leadership for a SaaS Leadership Development Platform
Grabbing mindshare in the leadership development and employee empowerment space can be a challenge. With so many entrenched vendors vying for attention, Cultivate was struggling to build thought leadership, which impacted sales’ ability to validate the brand with prospects. To help raise awareness, drive leads…
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