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News | December 22, 2025
Why Short-Form Video Is Winning in B2B Tech
B2B audiences are overloaded with dense PDFs, hour-long demos, and endless feature breakdowns. Increasingly, savvy B2B marketers are turning to video, especially short-form to cut through that noise. In just 10-30 seconds, companies can communicate the “what,” “why,” and “why now” of their technology without…
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News | December 4, 2025
4 Ways to Book More Press and Analyst Briefings at Industry Events
When it comes to big industry events like GTC, CES, or BlackHat, marketing teams start planning a year in advance – securing booth space and designing creative assets. As the event nears, PR and comms kick into gear to help support with news, meetings, and…
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News | November 25, 2025
How to Secure Top Tier Media Coverage for Your Brand
It’s the question every PR professional hears: “Can you get us into The Wall Street Journal?” or “What will it take to land CNBC?” For B2B technology companies, this challenge is particularly acute. These outlets serve broad audiences, and your behind-the-scenes infrastructure technology (no matter…
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