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News | February 8, 2024
The Do’s & Don’ts of Announcing a Leadership Change
Leadership changes can be a massive undertaking and stressful period for any company. Internally, structures are changing, new philosophies and perspectives are being implemented and the direction of a company can shift. Stacked on top of that, leadership changes often need to be communicated on…
Read MoreNews | July 10, 2024
Creating a Strong Voice in a Crowded Market
It’s no secret that the tech industry is highly competitive. Every technology breakthrough leads to a flood of new players and established companies trying to catch the wave. With that comes similar messaging, marketing, and PR efforts amongst companies trying to, ironically, differentiate themselves in…
Read MoreNews | September 13, 2024
Managing a Negative Article
This article originally appeared in PR News. The “one article” crisis. For all the emphasis on bigger crisis situations (a la CrowdStrike), a more common issue companies face – and need to know how to handle – is the prospect of a one-off negative article.…
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