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News | July 26, 2022
How a Sales Mindset Hurts Your Media Outreach
Early in my career, a senior leader suggested a copy edit that thoroughly rubbed me the wrong way – so much that it still lingers years later. The suggested edit was reminiscent of various click-bait ads, more common in social media marketing, than news media…
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News | July 18, 2022
The 5 Biggest Changes to the Social Media Landscape
The social media landscape can change in an instant. Video formats that were once trendy, apps your friends tell you to download, or memes that are dominating your feed can become stale overnight. This shelf life of trends on social media is one of its…
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News | June 7, 2022
5 Strategic Messaging Tips for Tech Brands
Anyone can make a product or idea sound more complicated, but it takes skill to craft a message that not only differentiates your tech brand, but is also simple enough to stick. To help you get the most out of your messaging for tech, we…
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