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News | September 29, 2022
5 Reasons Podcasts Should Be Part of Your PR Program
According to Podcasting Insights there were more than 2 million active podcasts in 2021 and 48 million episodes. That’s nearly 1.5 billion hours of content! It seems everywhere you look someone you know is podcasting. And because of this podcast revolution, companies are increasingly asking their PR…
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News | August 25, 2022
3 PR Trends to Anticipate (or Fear) in the Near Future
I recently completed an award submission that asked applicants to imagine what PR trends we’ll be talking about in the industry in 2025. Given how fast our profession evolves due to technology innovation, media consolidation, client needs, economic headwinds and consumer sentiments, it can be…
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News | July 26, 2022
How a Sales Mindset Hurts Your Media Outreach
Early in my career, a senior leader suggested a copy edit that thoroughly rubbed me the wrong way – so much that it still lingers years later. The suggested edit was reminiscent of various click-bait ads, more common in social media marketing, than news media…
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