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News | February 8, 2021
The Evolution of the Media Landscape and the Implications for PR
The media landscape is changing all the time and as PR pros we need to change with it. Lately I’ve been wondering about the implications of journalists with high profile personal brands leaving established media companies to strike out on their own. It’s not a…
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News | February 2, 2021
5 Tips for Successfully Conducting a Competitive Messaging Audit
Understanding the competitive messaging landscape is critical for strategically positioning your company and/or products and solutions. From web properties to marketing campaigns to thought leadership and more, if you understand how other organizations message themselves, you can identify gaps and opportunities. But, conducting a comprehensive…
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News | January 20, 2021
Has the Pandemic Killed Product News?
There’s an adage in journalism known as Betteridge’s Law that any headline that ends in a question mark can be answered by the word no. It was coined by British technology journalist Ian Betteridge in 2009, although the principle is much older. And I’m about…
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