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News | January 20, 2021
Has the Pandemic Killed Product News?
There’s an adage in journalism known as Betteridge’s Law that any headline that ends in a question mark can be answered by the word no. It was coined by British technology journalist Ian Betteridge in 2009, although the principle is much older. And I’m about…
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News | December 16, 2020
Three Interesting Takeaways from Muck Rack’s “The State of Tech Journalism in 2020” Study
2020 has been a trying year; every industry across the world has felt the ramifications of COVID-19, and tech journalism is no different. Muck Rack and Panasonic surveyed more than 450 tech journalists for their “The State of Tech Journalism in 2020” report. Last week…
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News | November 23, 2020
5 Tips for Better Media Relations in 2021
It’s hard to believe that 2021 is just a few short weeks away. In the spirit of planning, we wanted to share some quick tips to consider as you evaluate your media relations tactics for next year. Want to discuss whether your PR program is…
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