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News | August 28, 2023
5 tips for leveling up your press release quotes
Every other year, it seems, some pundit declares the press release dead. Yet here they are, still widely used and largely unchanged for decades. That doesn’t mean they can’t be better, however, and one common press release element – the quote – is a good…
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News | August 9, 2023
3 PR Lessons in Reputation and Brand Management from the Suspension of Orioles Broadcaster Kevin Brown
As my team will be the first to tell you, don’t get me started talking about baseball if you’re in a hurry. However, one story currently dominating headlines holds several important lessons for PR professionals: The suspension of broadcaster Kevin Brown by the Baltimore Orioles…
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News | July 14, 2023
Are News Exclusives Worthwhile? Five Factors to Consider.
One of the most frequent questions we get when planning a major announcement is “should we go for an exclusive?” As with many things in PR, there’s no clear answer. It depends on the specific circumstances, and on how you define success. Still, it is…
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