My wife has an amazing memory. She remembers what we ate, where we went and what we wore on a particular occasion, going all the way back to our very first date. Perhaps you can relate. I, on the other hand, seem to have an uncanny knack for remembering random facts about a whole range of subjects, especially technology. I thought this ability was completely useless, until I found my calling in public relations.

Don’t get me wrong. I’m not saying that public relations is a useless or unproductive profession. On the contrary, I think it takes a certain character in order to enjoy PR and do it effectively. Having worked with a host of clients including software developers, network appliance vendors, a television manufacturer, unified communication companies, hotels and even an airline, I can honestly say that being naturally inquisitive about how things work has been a great advantage.

Every company large and small has its own story to tell, its own identity and audience. Throughout my career, I can’t think of a single client that hasn’t caused me to stop and just marvel at the passion and ingenuity – not to mention the blood, sweat and tears – that have gone into making its products and building its brand. A large part of our role in public relations is to translate some of that passion into a strategy and a host of deliverables that will give the company its voice. This is where an inquisitive mind becomes an asset. As we search for something truly unique about a product, it is always exciting to listen to an engineer or spokesperson explain the process of its development and how the product functions. How is it different? What makes it better than the competition? How will this improve the way people work? At the end of the day, taking all of that knowledge and translating it into a successful PR plan – across a broad range of industries – can provide such a sense of gratification.

At Voxus, I’m always amazed to see the extraordinary work being done by my peers. I feel like we all have that same curious nature and dose of geekiness that help us revel in our work. It’s like that ‘Eureka’ moment when something just clicks into place as if it had always been there. It’s also a never-ending journey of discovery, which is oh, so exciting.