This year was a bumper year for RSA. It was bigger and better than ever before! But, with that hustle and bustle comes the intense need for vendors to stand out from the crowd with great stories. Such was the challenge for WatchGuard, which decided not to launch any products at the event.
What to do, what to do? In typical Voxus fashion, we did a brainstorm story session. Out of that, the team hatched a plan to hook up a rogue access point to see how many “security-savvy” attendees would connect to an insecure network by spoofing the 5-10 most common SSIDs (think xfinity-wifi or subway-wifi, for example; we can’t actually disclose the real names we used).
The goal was to gather data that showed even this audience still makes the mistake of connecting to sketchy networks. Then, take that information/data and create a contributed article that highlights the dangers of connecting to insecure wifi, giving folks tips on how to stay secure at events or when out and about.
Following the close of the show, more than 2,400 attendees had connected to the rogue AP (don’t worry, upon connection they were immediately offered secure wifi) with a variety of devices including laptops, phones, smartwatches and more.
Voxus took that data and worked with Ryan Orsi, Director of Strategic Alliances at WatchGuard, to draft and edit a contributed article. We also pitched the idea to press before the show and had lined up Help Net Security to run the article. You can read the entire feature here – Help Net Security.
This post is part of a month-long series based on Voxus PR’s award-winning work in security and cybersecurity public relations. To view all of this month’s posts, click here.