Known as the “front page of the internet,” Reddit is a vibrant online community where more than 234 million users share links and discuss topics. With over 800,000 subreddits – smaller communities on the website focused on a specific topic – it’s a great way to reach a targeted audience interested in your content. So how can someone in public relations use it?

Wading into Reddit for PR pros can be tumultuous. Users generally don’t take kindly to flacks in their midst—and their posts might be downvoted into oblivion. If you do decide to leverage the website, it’s important to do it strategically. The below slide deck outlines how to do use it right. Follow these steps to generate awareness, drive traffic and not get called out.

For information about Reddit, see our pervious posts on the topic: