With summer finally here, let’s all take a moment to appreciate the powers that be for longer days, seasonal fruit, sunshine and pinã coladas…not to mention the endless number of barbecues and yummy pies.

Aside from the obvious perks of summertime, there’s also an extreme amount of fun to be had in the world of public relations. Here are three summer editorial themes that can boost your company out of the winter doldrums and into the waves of media interest.

Lay back, soak up the sun and “cloud” watch

While most of us enjoy a clear day and rays of sunshine, nothing beats laying in the grass while watching the clouds evolve into new shapes as they drift by. The same can be said for the cloud computing industry. Much like the clouds in the sky, it is ever-evolving and can pass by in the blink of an eye. For cloud technology companies, “cloud watching” predictions of industry trends could be your biggest hit of the summer.

Who lives in the “pineapple” under the sea?

It’s not Spongebob Squarepants, but a mean, mean data hacker. Pineapple doesn’t always refer to a sweet and juicy fruit; in the tech world, it can come in the form of an information stealing device that hackers use for a man-in-the-middle attack. While most of us enjoy a few slices of pineapple on a summer day, security technology companies cringe at the thought of this fruit because to them, there’s nothing tasty about a pineapple. This summer, catch the media’s attention by reeling them in with a story of a sweet fruit that’s likely to leave a nasty aftertaste in their… connected devices. Metaphorically, that is.

What to burn in your company “bonfire”

Summer is like one big holiday season, full of family gatherings, vacations and even the occasional late-night bonfire.  We usually think of bonfires with s’mores and camp fire songs; however, in this case, we’re referring to burning the things that could cause serious security risks.  These risks include recurring passwords, insecure Wi-Fi networks, etc.  Now is the time for your company to have a “bonfire” to reduce the risk of a security breach.  Try using a bonfire theme to help your news catch like wildfire.