Ever wonder what people say about your brand when you’re not listening? Is it good, or is it bad? Is there a tool you can use to ensure that your brand is spoken of in the highest terms? Yes, there is, and it’s called public relations.
In a previous blog post, we explained why public relations isn’t dead. Now, we want to dig a little deeper and explain how having a public relations firm on your side can boost your brand.
What’s your company’s story? Is it a new app? is it new necklace that counts your steps? is it a tracking-enabled dog collar? Whatever it is, telling the story in a clear and concise manner may seem easy, but it’s often one of the most daunting tasks facing a company or product launch. To guarantee it’s done well, you should consider hiring a PR team. PR pros have a knack for writing taglines and elevator pitches that are memorable and appealing. Having your story told in a positive, attractive manner can boost your brand.
Many companies overlook the importance of social media. To use this tool properly, you must have the skills to work on multiple social media platforms (i.e., Twitter, Facebook, etc.). This is where having a public relations team on your company’s side can come in handy. PR professional are trained to understand multiple audiences, including those that gather their information via social media. Having someone ensure that your brand has a positive and interactive presence on relevant social media platforms can be an effective way to increase your brand’s audience awareness and get people talking.
Public relations professionals are connected to the press. They spend hours building media lists and creating trusted relationships with journalists. When it comes to landing that big story in a publication, having a public relations team on your side is going to be your best chance to make that happen.