When it comes to PR, our clients’ number one question is always: “How can we get more coverage?” While traditional outlets – magazines, newspapers, and blogs – are a great way to achieve coverage, there is an outlet that is easy to overlook: podcasts.
Yes, podcasts are not a new concept. Yet, there is a staggering difference between the number of podcasts and the number of traditional outlets available. This is a market that is still developing and, as a result, podcasts are not top of mind when it comes to pitching, though they offer many benefits. Not only are they in a less congested space, but they also give audiences an easier, on-the-go way to learn more about your business.
The pitching approach doesn’t differ much from traditional outlets. Before contacting a podcast host, it is important to familiarize yourself with the program and listen to a few episodes. Then, offer a few topics you think would add value and explain why you or your client is the best person to provide insight.
We’ve pulled together a list of the top tech podcasts that you can contact to get started.
The Vergecast provides its listeners with an informative look at what’s happening right now (and next) in the world of technology and gadgets. Nilay Patel and Dieter Bohn host this show, alongside a slew of tech luminaries.
Looking to be one of the featured tech guests? You can pitch Nilay Patel, firstname.lastname@example.org, or Dieter Bohn, email@example.com, with guest suggestions.
Triangulation is a weekly podcast that features some of the most interesting minds working in technology today.
To appear on the show, pitch guest suggestion to: firstname.lastname@example.org.
Note to Self
Note to Self host Manoush Zomorodi talks with everyone from big name techies to elementary school teachers about the effects of technology on our lives. It’s a quest to provide information on the smart choices that will help you think and live better.
Looking to make an appearance? Send pitches to: email@example.com.
Too Embarrassed to Ask
In Too Embarrassed to Ask, Kara Swisher and the rest of the Recode team answer questions about tech products or the week’s tech news that listeners are too embarrassed to ask.
You can send guest suggestion pitches to: TooEmbarrassed@recode.net.
Clockwise is a rapid-fire discussion of current technology issues hosted by Dan Moren and Mikah Sargent and features two special guests each week.
If you are interested in being a guest, you can pitch host Dan Moren at firstname.lastname@example.org.