Our team at Voxus is excited to announce the addition of Tara Smith as a managing partner and equity stakeholder.
Tara has extensive semiconductor, software, cybersecurity, and enterprise comms expertise, as well as global leadership experience. She’s currently the Chief Communications Officer (CCO), Corporate Vice President and General Manager of Global Communications at Intel Corporation, and when she joins Voxus in November will play a major role as the agency looks to expand on its record growth from 2022.
“Voxus is unique among agencies given the depth of the team’s technical expertise and their ability to tease out the stories and strategies that position technology companies in the most compelling way,” said Smith. “I’m excited to return to my agency roots and partner with such a talented team as we focus on expanding the firm’s portfolio of services, including harnessing AI to advance the craft of marketing and communications.”
Tara has more than 25 years of marketing and comms experience across the B2B technology landscape. At Intel she’s responsible for promoting and protecting the company’s reputation across all internal and external audiences. She has been instrumental in advancing the narrative around Intel’s corporate transformation, re-establishing Intel as a leading voice in the global semiconductor industry and infusing a data-driven approach to the company’s communications programs.
It’s incredibly rare that you have the opportunity to add someone with Tara’s experience and track record to your leadership team. Not only will her background help Voxus expand our current offerings and establish new relationships, but the entire agency will have an opportunity to learn from her unique background and skillset as we continue to help our clients meet and exceed their marketing goals.
The addition of Smith follows a year of rapid growth and service expansion for Voxus PR, whose clients cover a wide range of segments across the B2B technology sector – including WatchGuard, Ayar Labs, Agero, Wallaroo.AI, SpecterOps and many others. Smith joins Managing Partners Justin Hall and Kevin Pedraja, and partner emeritus Paul Forecki, in sharing responsibilities for new business, service delivery, client satisfaction and team development.
Smith took over as Intel’s Chief Communications Officer in 2020, having previously served as Intel’s Vice President, Technology Communications. Prior to joining Intel in 2016, She was a Senior Vice President at WE Communications, where she served as an executive lead on the agency’s Microsoft business, heading up the Windows and OEM teams. Smith has also held senior-level communications roles at Marqui, a software start-up, and Sterling Communications, a Silicon Valley-based PR firm.
Tara serves on the advisory board of the AI Governance Group (AIGG), which provides practical AI governance policies and training support for ethical use of AI in the workplace, and holds a degree in Classics, with an emphasis in language and literature, from UC Santa Barbara.