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News | June 17, 2026
Before You Apply: 4 Questions to Ask When Vetting an Industry Award
Third-party validation of your brand doesn’t always have to come from traditional PR and media relations. Corporate award programs can be another powerful tool for bolstering brand credibility. But given that each award you pursue takes considerable time, effort, and (usually) money to craft and…
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News | June 5, 2026
3 Tips for Managing an Executive's Unscripted Moments
Picture this: your executive is mid-interview—on a podcast, a panel, or in a keynote Q&A—when they suddenly go off-script. A bad joke, mentioning a confidential partnership, an insensitive comment, something that wasn’t in your prep or media training. Something you didn’t think you’d need to…
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News | May 26, 2026
Five Crisis Communication Steps Tech Companies Often Overlook
As the 2026 school year comes to a close, several commencement speeches from business and technology leaders have sparked backlash after graduates openly booed remarks about artificial intelligence. At the University of Central Florida, Tavistock Development Company executive Gloria Caulfield called AI “the next Industrial…
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