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News | May 6, 2026
10 Tips for Building a Successful Rapid Response Media Strategy
Rapid response is one of the most valuable and most challenging disciplines in PR. It gives brands a way to enter the conversation while a story is still taking shape, when journalists are actively building coverage and seeking credible voices. When done well, it drives…
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News | April 21, 2026
The Crisis Comms Move No One Talks About: Strategic Silence
Communicators are wired to respond. Reporter calls? Draft the statement. Get approvals. Push something out. Fast. That instinct will burn you. One of the most counterintuitive lessons in crisis communications is that sometimes the smartest thing you can do is nothing. Not irresponsibly. Not forever.…
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News | April 16, 2026
Key Takeaways from the Muck Rack’s State of Journalism 2026 Report
As newsrooms continue to shrink, public relations (PR) professionals need to develop new strategies to connect journalists to their stories. Some methods remain the same — tried-and-true PR work — but much of what has changed is driven by AI’s impact on the industry and…
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