Public relations has long been a core tactic for building brand awareness and thought leadership.
Yet there remains a persistent belief that because awareness is intangible, its impact is unmeasurable. As marketing teams continue to drive toward increasingly sophisticated methods for measuring business impact, it is critical that the tools and approaches to measuring PR adapt accordingly. In particular, today’s savvy practitioners are implementing new ways to measure PR’s ability to increase website traffic, establish domain authority, drive engagement and improve search results.
This eBook will explore some of the PR measurement challenges organizations face, the role PR best plays in the marketing funnel,and provide examples of how different programs are measuring success today.