Award-Winning Cybersecurity PR Firm

Compelling narratives are critical to generating cybersecurity coverage. But to make this complex topic interesting and relatable, it takes a deep understanding of how security works – from threats to response to remediation. Whether the audience is dedicated security outlets or national media, you have to hook readers with stories that hit home. At Voxus, we get that. We understand that great cybersecurity PR starts by defining real problems and offering real solutions. To get the kind of results that move the needle, however, you also need a team that brings creativity and a relentless commitment to results, backed by rock-solid processes.

That’s where we come in. At Voxus, we work with established cybersecurity leaders and visionary startups around the globe. We help them rise above the noise in the cybersecurity market, build thought leadership and increase SEO.

Here’s a sampling of some of our work:

News | July 1, 2024

Everything You Need to Know About Black Hat USA Las Vegas

What is Black Hat USA Las Vegas? Black Hat USA Las Vegas is a major US cybersecurity conference, held every August. In 2024, it takes places on August 3-8 at the Mandalay Bay hotel and resort. It’s a “by security experts for security experts,” type…

Case Study | SpecterOps

Securing Coverage for Inaugural Cybersecurity Conference

Voxus PR secures top tier coverage for inaugural cybersecurity conference with creative pitch angles, resulting in seven pieces of coverage in publications like Bleeping Computer, Paul’s Security Weekly and CSO.

Case Study | Egnyte

Using a Moment in Time to Build Thought Leadership and Brand Awareness

A rapid shift in work patterns has made solutions from Egnyte, a leader in content intelligence, crucial to companies looking to drive digital business. To better reach and inform potential customers – especially those wrestling with the challenges of remote work – Egnyte turned to Voxus to build brand awareness.

Case Study | Spin.ai

Driving Fast Coverage for Spin.ai and Google Product Partnership

Voxus secured media coverage for this partnership and product launch while managing an extremely fluid timeline that happened to immediately follow the RSA conference, one of the largest and “noisiest” cybersecurity events in the country.

Case Study | WatchGuard

Creating a Sustainable Cybersecurity Thought Leadership Program

In the twelve months between mid-2021 and mid-2022, Voxus placed more than 30 bylined articles in leading publications such as Brilliance Security, Cyber Defense Magazine, CSO, Dark Reading and SC Magazine.

News | October 24, 2022

Building An Award-Winning Cybersecurity Channel PR Campaign

For many technology solution providers, the path to the customer goes through the channel. Systems integrators, resellers, and IT service providers work in partnership with vendors to outfit end customers with the products they need to run their businesses and will often manage those products…

At Voxus, our teams have decades of cybersecurity PR experience. Whether it’s helping to create go-to-market strategies and messaging, or more tactical PR activities like securing media coverage, awards, and speaking opportunities. We’ve done it all. This enables us to quickly build exceptional PR programs and campaigns. Our expertise spans across a variety of verticals, including:

Firewalls
Application security
Anti-malware
Security research
Secure information sharing
Fraud detection
Device identification
Mobile security
Wi-Fi security
Network security
Online privacy
Anti money laundering

IoT security
Threat intelligence
Multi-factor authentication
Encryption key management
Intrusion detection and prevention
Active Directory security
SIEM and SOAR
Network detection and response
Extended detection and response
Encrypted traffic analysis
Microprocessor security

When it comes to cybersecurity PR, Voxus understands that media coverage is the foundation of any successful program. Our teams have established relationships with security influencers across press, blogs and more. We know how to work effectively with leading security, technology and business outlets to tell your story and drive awareness and results. Here’s just a snapshot of publications we’ve placed our cybersecurity clients in:

Voxus knows cybersecurity PR, with expertise across a variety of technology categories.

But coverage (and other traditional activities like awards, speaking, social media, etc.) is not the only value Voxus PR offers to cybersecurity companies. Our team also specializes in creating custom content for broader marketing programs. Our content services include: eBooks, whitepapers, infographics, surveys and reports, competitive messaging analysis, email campaigns, landing page and website copy, and more. There’s a reason leading cybersecurity companies continue to work with Voxus: we invest in understanding their business and deliver creative ideas that get results.