Shifting market position
Section.io needed to shift its market messages from emphasizing edge compute to helping customers with multi-cluster Kubernetes deployments for the growing cloud native market. Voxus built an ongoing campaign anchored on a series of white papers that dove deep into the technology, best practices, and business economics, along with derivative blog posts and bylined media articles to circulate those insights more broadly.
Voxus drafted seven white papers, working closely with the company’s designers on imagery and layout. Once each piece was approved, we dissected key aspects of each topic into four+ blog posts each (over 30 in all) that helped flesh out considerations around deployment, technology decisions, competitive options and more. To further expand the audience, Voxus pitched, drafted, and placed over 40 bylined articles in targeted cloud-native, DevOps, and IT trade publications, as well as securing podcasts and speaking appearances at KubeCon.
Voxus has implemented a broad range of anchor content strategies based on ebooks, whitepapers, surveys, data reports and more. No matter what technology sector you’re in, we have the expertise to develop the initial topic ideas, craft the primary assets, create supporting materials and work with your team to drive clicks and awareness. To learn more and talk with someone about your particular needs, contact us today.