Driving thought leadership

Agiloft offers contract management software that helps streamline the contracting process for businesses. In order to build an authoritative industry voice, the company hired Voxus to create a new podcast series built around its chief strategy officer and research chair. The concept: capitalize on his expertise and connections across the field to bring on guests that could discuss the latest trends, research, innovations, best-practices, and more. The remit: make it casual and fun.

Voxus managed the entire launch process for the podcast. This included podcast naming, developing a guest list, branding the look and feel, scripting the episodes, creating and managing social media support, aligning with other marketing initiatives, and more. The team helped coordinate the successful production and launch of the initial six episodes before turning over the project to an internal marketing lead for ongoing management.

Voxus has helped countless organizations leverage podcast opportunities. Our teams have placed hundreds of guests on industry-leading podcasts in cybersecurity, AI, networking, cleantech, etc. We understand the unique requirements associated with podcasts, the format and flow, how to structure compelling questions and topics, the importance of host/guest interactions, how to use podcasts in other marketing campaigns, and many other critical considerations. To learn more and talk with someone about your particular needs, contact us today.