Using an eBook to Educate eCommerce Customers
Whitepages Pro (now Ekata, part of MasterCard), wanted to educate potential customers about the unique fraud risks associated with cross-border eCommerce and, in turn, demonstrate how its digital identity solutions could help address those challenges. Voxus drafted the text for an eBook, drawing from existing content sources, that highlighted key trends and statistics.
Aligning with Whitepages Pro’s messaging, the eBook was used in a content marketing campaign on a gated landing page to drive leads. In addition, to get more mileage out of the eBook, it was also repurposed as a thought leadership contributed article.
Voxus has implemented a broad range of anchor content strategies based on eBooks, white papers, surveys, data reports and more. No matter what tech sector you’re in, we have the expertise to develop the initial topic ideas, craft the primary assets, create supporting materials and work with your team to drive clicks and awareness. To learn more and talk with someone about your particular needs, contact us today.