Creating Quantifi Photonics’ PXI Testing White Paper
Quantifi Photonics makes photonics test and measurement equipment. They wanted to educate their customers on how to scale their test and measurement operations up to support high-volume manufacturing (as AI turbocharged the demand for photonics). They partnered with Voxus to draft and design a white paper that explained the benefits of a particular testing standard for silicon photonics. The paper needed to convince readers that this standard (called “PXI”) was a worthwhile investment…and explain the problems they would face as they moved from product development to manufacturing at scale.
Voxus owned the entire project – interviewing several SMEs, drafting the 20+ page white paper, managing marketing and technical reviews, and working with a graphic designer to create a final document. The subject matter was highly technical and required significant research and fact-checking to make sure everything in the paper was accurate and logical for an audience of photonics engineers. All while presenting Quantifi’s perspective in a positive and realistic light.
Voxus has produced high-quality marketing content on highly technical topics for dozens of organizations. Our teams have created white papers, blogs, podcasts, chatbot scripts, videos and website copy for startups to Fortune 100 companies in semiconductors, AI, cybersecurity, clean tech and more. We understand how to research and gather information, craft compelling materials, and manage the logistics of these projects.