Using Surveys to Drive Media Coverage

Using Data to Drive Awareness

Reinforcing the reputation of the world’s leading data center authority:

In addition to providing the de facto global standard for the readiness and reliability of data centers, Uptime Institute has long-established relationships with data center owners and operators around the world. Since 2011, Uptime has used its access to senior decision makers to publish an annual survey that provides key insights into enterprise IT trends. This survey report represents a major opportunity to position the institute as the leading authority with media on the business and technology forces shaping the data center industry.

Highlighting the data that matters:

As with any annual survey, in order to drive sustained media interest, it’s critical to tell a fresh story about trends and shifts in the industry. In the case of Uptime Institute’s 2017 Survey, the key nugget of information was an insight that seemed to contradict the conventional wisdom in the industry; namely that cloud computing is now the dominant force in IT. Voxus focused its outreach for Uptime coverage to media around the fact that the enterprise-owned data centers continue to represent the lion’s share of computing resources for most organizations.

Choosing the right media targets for maximum impact:

Voxus aggressively reached out to data center-specific and horizontal technology outlets, offering them the opportunity to take a deeper dive into the survey findings with an Uptime Institute executive. The results were fantastic, resulting in 63 original feature articles with Uptime coverage.

Publications included:

  • CIO Drive
  • Information Age
  • FedTech Magazine
  • Enterprise Tech
  • Data Economy
  • Network World
  • IT Pro Portal
  • IT Business Edge
  • CIO Insight
  • Associations Now
  • Enterprise Systems
  • Facility Executive
  • SearchDataCenter
  • The Register
  • TechRepublic
  • CloudTech
  • IDG Connect
  • ZDNet
  • Talkin’Cloud
  • TMCNet
  • CIO
  • InformationWeek
  • Computerworld
  • Disaster Recovery Journal
  • Computer Weekly
  • AWS Insider
  • Mission Critical Magazine
  • Data Center Knowledge
  • Construction Global
  • Business Review
  • ITWorld
  • Virtualization Review
  • siliconANGLE
  • PC World

Uptime Institute is the IT industry’s most trusted and adopted global standard for the proper design, build and operation of data centers – the backbone of the digital economy. For more than 20 years, Uptime has been providing customers with the assurance that their digital infrastructure can support their business needs across a wide array of operating conditions. Uptime helps thousands of organizations optimize critical IT assets while managing costs, resources and efficiency.

Sample Launch Articles:

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