After almost 10 years, the Gilmore Girls are back and the entire world is rejoicing. Besides the four new episodes available on Netflix, the Internet has been overflowing with Gilmore Girls content. Articles, social media posts, quizzes, beauty trends, recipes, you name it and someone has slapped a Gilmore Girls sticker on it.

If you’re an outsider, you might be wondering, “Why all the fuss?” As a newly converted Gilmore Girls fan, I can say that it’s because this sweet, funny and clever show appeals to a broad audience. I like to call it the comfort food of television entertainment.

So let’s all jump on the Gilmore Girls bandwagon and explore a few PR lessons that we can learn from the ladies in Stars Hollow.

Work hard, but always make time for pizza and beer… and candy

“The mashed potato-mac-and-cheese-biscuit-gravy-plate combo helped a lot.”

The Gilmore Girls are both very dedicated to getting what they want in life and the show doesn’t shy away from revealing how hard they work to succeed. But they’re also very accomplished at finding a balance and always take time out to enjoy each other’s company and gorge on ridiculous amounts of junk food.

We all know that PR is a very exciting and rewarding career. And to be successful in this business takes a lot of hard work and dedication, so it’s important to take a break every once in awhile. Whether that’s splurging on food or enjoying happy hour with your co-workers, which is a common practice at Voxus, we work hard and deserve a chance to recharge our batteries.

Don’t forget the cultural references

“Where would Superman change when he comes to save our town from Ben Affleck?”

A big reason why the Gilmore Girls is so popular is because it’s packed with witty pop culture references.

We find ourselves in a similar situation when coming up with pitch angles and topic ideas for clients. If the content relates to a trending topic (like, oh I don’t know, the Gilmore Girls), we’ll have a better chance of reporters and readers taking notice.

Coffee, coffee, coffee

“I stop drinking coffee, I stop doing the standing and the walking.”
No need to explain this one.