Effective Cloud PR for a Market that Never Stops
From the early days of cloud-based Software as a Service (SaaS) to today’s completely virtualized data centers and cloud-scale applications, software development, delivery and operations have been completely transformed. That’s creating new opportunities for businesses of all sizes to innovate and grow rapidly.
But moving to the cloud is about much more than technology; it requires companies to have a totally different mindset about how they think about software and services. From front-line development teams all the way to the C-suite, the imperative of the cloud is forcing change. Where software companies once released a new version of their products every couple of years, today the update cycle can be days or even hours. And many companies that once bought packaged software products have themselves become software development shops, building and maintaining the cloud-based applications that power their business, often using open source components.
Effective cloud PR requires a solid understanding of the many technologies and players that fall under the broad “cloud” umbrella, from key proprietary and open source technologies like containers and Kubernetes to leading Infrastructure as a Service (IaaS) players like AWS, Azure and Google Cloud. The landscape of cloud technologies shifts constantly, as new projects and platforms are introduced almost daily. At Voxus, we know how to distill the often complex and always changing world of the cloud into understandable business benefits to help cloud companies tell their stories. And now is the time to tell them.
A recent survey found that 90% of responding companies had at least some workloads running in the cloud with 48% planning on having at least half of their applications running in the cloud by the end of 2022. Clearly, while traditional on-premise data centers will be around for a while, most organizations are betting that the cloud is the future. The allure of on-demand computing resources, unlimited scale and much greater reliability is just too great to pass up.
With such a massive opportunity, the competition for mindshare and media attention among cloud technology and service companies is fierce. If you’re looking to rise above the noise that surrounds the cloud, you need a PR agency that knows how to get results. Voxus has extensive experience working with the creators of technologies that power the modern cloud (like Kubernetes), companies using cloud technologies to deliver innovative services and new products for customers, and with companies helping organizations to bring the power of the cloud to traditional data center applications. We’ve built successful cloud-focused PR campaigns that drive thought leadership, visibility and awareness for companies of all sizes and stages of development. Whether it’s media relations, content development or analyst programs, Voxus has the experience and capabilities you need to make an impact.
Some of the technologies and services our clients are involved with include:
- Amazon Web Services (AWS)
- Data Center Migration
- Cloud Data
- Cloud Migration
- Cloud Native Development
- Cloud Networking
- Cloud Security
- Container Technology
- Google Cloud
- IBM Cloud
- Infrastructure as a Service (IaaS)
- Modern Software Development Lifecycles
- Microsoft Asure
- Open Source Cloud Technologies
- Platform as a Service (PaaS)
- Software as a Service (SaaS)
When it comes to Cloud PR, Voxus knows which media truly matter to the conversation, whether your audience is software developers, CIOs or anyone in between. We have established relationships with leading cloud-focused media outlets, blogs and influencers like The New Stack, SDx Central, DevOps.com, Virtual Strategy Magazine, IT ProPortal, VMBlog and more. If you’re looking for a PR agency that can help you stand out, with campaigns that move the needle on your business objectives, talk to us.